Customer Insights Analyst
General Mills
Mississauga, Ontario, Kanada
PURPOSE:
Uncover and communicate unbiased insights to drive strong customer partnerships. Implement total category objectives that drive growth for the retailer, examples include recommendations on shelving and assortment strategies.
General Mills
Mississauga, Ontario, Kanada
 |
| General Mills |
Uncover and communicate unbiased insights to drive strong customer partnerships. Implement total category objectives that drive growth for the retailer, examples include recommendations on shelving and assortment strategies.
ACCOUNTABILITIES:
Cultivate strong customer partnership with assigned retailer to influence category results:
Cultivate strong customer partnership with assigned retailer to influence category results:
- Drive Customer Partnership, Advisorship and/or Category Captaincy to grow influence on category outcomes.
- Lead unbiased Customer-Centric Category initiatives & reviews to drive growth.
- Provide technical Category Management support by gathering information through sources such as Nielsen and retailer specific data sources.
- Analyze and identify opportunities to accelerate total category/department performance.
- Provide Category-centric and Retailer-specific assortment optimization and shelving best practice recommendations.
- Build position as industry insights leaders through consistent thought leadership on core categories proactively identifying opportunities to drive category growth.
Partner with sales team to translate category/consumer insights into category-responsible General Mills Canada recommendation:
- Partner on category-first strategic initiative with sales team and the customer.
- Provide story-building, analytical support, and insights on General Mills Canada/Sales initiatives.
- Own management of Customer Database POS & loyalty data to drive differential Customized Insights.
REPORTING RELATIONSHIPS:
Reports to the Customer Insights, Lead Manager.
Partners and collaborates with: Sales Team, Aisle Development Team, Category & Consumer Insights
Reports to the Customer Insights, Lead Manager.
Partners and collaborates with: Sales Team, Aisle Development Team, Category & Consumer Insights
KEY COMPETENCIES:
- Problem Solving & Analytic skills
- Strategic Business Planning skills
- Integrity and drive to always do the right thing for the category
- Ability to work collaboratively with cross-functional teams and retailers
QUALIFICATIONS:
- Bachelor Degree, preferably in Business
- 2+ years experience in Sales and/or Insights
- Experience with Nielsen and Customer data sources preferred
- Direct Account and Retail sales experience an asset
COMPANY OVERVIEW
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next
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